Supergrass' Gaz to star in Toyota Yaris ad
Supergrass' Gaz to star in Toyota Yaris ad added: 1 Jan 2011 // by: newsdesk Email this story Printable version Toyota is adopting a fresh approach with the launch of its latest TV advertising campaign for the Toyota Yaris. Created by Saatchi & Saatchi, the ad campaign will break on 1st January. It features a cameo from Supergrass' Gaz Coombes, and will be set to iconic Supergrass track 'Pumping on the Stereo'. The humorous ad is aimed at women in their 20s and 30s and plays on the theme of treating the Yaris with respect, based on insight that Yaris owners are particularly protective of their cars. It opens with a young couple window-shopping. The boyfriend is playing with his camera phone and suddenly spots his musical hero Supergrass' Gaz Coombes standing 20 ft down the street. Star struck, he begs his girlfriend to take a photo of him on his phone. H...